AI search is changing: what it means for your online shop
Search is no longer just a list of linksFor two decades, the bargain between online shops and search engines was simple: you published useful content,...
Ecommerce
Ecommerce
Online shops, payment workflows and ecommerce operations.
Turning Social Feeds into Sales: What Smarter Algorithms Mean for Your Online Shop
The feed is becoming a shop window you can argue withMeta has started rolling out a feature that lets people tell Facebook, in plain language, which t...
Peak season ecommerce: preparing your online shop for Black Friday
Why peak season is won months before it startsEvery year the same story repeats across Catalonia: from late November to early January, order volumes c...
Limited drops and online stores: selling hype without breaking your shop
When a shirt sells out in minutes, the shop behind it has to holdFew things test an online store like a limited drop. A club, a musician and a sportsw...
Product page SEO: make every listing sell and rank
Most online shops treat the product page as a formality: a supplier description, a catalogue photo and a price. Yet this is the page where your busine...
Building an Online Shop That Actually Sells in Spain
An online shop is a business system, not a websiteAsk a shop owner in Lleida or Tarragona what they need to start selling online and the answer is usu...
Live sport streaming and your online shop: lessons from Netflix
Why a football rights deal matters to an online shopNetflix has secured the exclusive audiovisual rights to the 2030 men's World Cup for Spain and And...
Why catalogue depth is the real growth lever for online shops
The quiet growth strategy hiding in your catalogueMost online shops in Catalonia chase growth through paid traffic. It is the fastest lever to pull, b...
Smart Carts and the Future of Online Shopping in Spain
A new layer between your shop and the shopperGoogle has started to roll out what it calls the Universal Cart, a smart shopping basket that lives insid...
Loyalty programmes and fast delivery: what marketplaces teach online shops
Marketplaces are no longer competing only on priceFor years, the big marketplaces sold on two arguments: variety and low prices. That playbook is runn...