Retail media and post-purchase revenue for online stores
Why the checkout deserves a second lookFor years, most online stores in Catalonia and across Spain treated the checkout as the finish line: the custom...
Ecommerce
Ecommerce
Online shops, payment workflows and ecommerce operations.
Building an Online Shop That Actually Sells in Catalonia
An online shop is a business, not a brochureMany businesses in Lleida, Tarragona, Girona and Barcelona take the leap into ecommerce expecting the webs...
Physical store, digital lifeline: selling online when the high street is at risk
When the shop window breaks, the business does not have toIn late October, a technology retailer's store on Carrer de Balmes in central Barcelona was...
AI agents and the future of online checkout in Spain
From clicks to delegated decisionsEstonia has announced a pilot, expected to start around December 2026, that would let software agents carry out cert...
Programmatic advertising and your online shop: what really matters
Why the streaming ad boom should interest shop ownersFor years, advertising on streaming platforms was a closed door for most small and mid-sized merc...
Ecommerce logistics in Spain: scaling your online shop for peak season
Why logistics is now a boardroom conversationFor years, Spanish retailers treated logistics as a back-office cost. Today it is a growth lever. Contrac...
What the Meta privacy ruling means for your online shop
When a court in the United States hands down one of the largest penalties ever imposed on a technology company over how it handled personal data, onli...
ChatGPT Ads: a new channel for your online shop in Spain
Conversational advertising arrives at the checkoutFor years, online shops in Lleida, Barcelona and across Catalonia have fought for attention in the s...
Agentic commerce: when AI agents start buying on your online shop
From browsing to delegating: a new kind of shopperFor two decades, running an online shop has meant designing for a human being: someone who lands on...
ChatGPT's PIN-Locked Chats: What It Means for Online Shops
A privacy layer, not a vaultOpenAI has started rolling out locked chats in ChatGPT, a feature that keeps selected conversations out of the normal hist...