How to Build an Online Shop That Actually Sells
An online shop is a business, not a websitePlenty of merchants in Lleida, Tarragona and Girona have a website that technically sells. Very few have an...
Ecommerce
Ecommerce
Online shops, payment workflows and ecommerce operations.
Online Store Payments: Why Your Ecommerce Needs More Than a Checkout
The Payment Experience Is Now Part of Your BrandIn the competitive world of ecommerce, the checkout page is often the last chance to make a good impre...
Why Your Online Shop Needs More Than Just Ads
The real cost of buying traffic to a shop that leaks salesSocial advertising has entered a strange phase. Recent industry analysis of hundreds of thou...
What McDonald's AI Drive-Thru Teaches Online Shops
Why a Burger Chain's Voice Assistant Matters to Your Online ShopWhen McDonald's started testing a voice assistant called Archy to take drive-thru orde...
How AI Is Reshaping Ecommerce Payments and Personalisation
The quiet revolution in online commerceArtificial intelligence has moved well beyond the back office. In ecommerce, it is now shaping how customers di...
Online Stores That Actually Sell: Beyond the Platform
A webshop is not a business modelLaunching an online store has never been easier. Making it profitable has never been harder. The recent turbulence ar...
The Future of Checkout: What Biometric Payments Mean for Your Online Shop
The rise of biometric payments in retailIn the UK, Revolut has recently expanded its Revolut Pay with Smile feature, allowing customers to authorise p...
Marketplace Profitability: The New Ecommerce Priority
From volume obsession to margin disciplineFor years, the dominant logic in online retail was simple: be everywhere. The more marketplaces a brand join...
Product pages: the new battleground in ecommerce
From a simple listing to a strategic assetFor years the product page was the least complicated part of an online shop: a photo, a short description, a...
Launching an Online Store in Spain: A Pre-Opening Checklist
Why the launch is not the finish linePublishing an online store takes one click. Making sure it actually sells is a different job altogether. For SMEs...